Why Joel Friant Introduced The Habanero Shaker

Joel Friant is a serial entrepreneur who has launched a number of companies in various industries over the years. He has started home-based businesses as well as others that had offices. He has been in real estate, the restaurant industry, a writer, a public speaker, and a success trainer. In this latter role he has helped people succeed both personally and professionally. He started out in real estate when he was involved in real estate sales as well as doing home remodeling projects.

Back when Joel Friant was in the restaurant industry he developed a product he named The Habanero Shaker. He had a passion for habanero peppers and wanted to share them with others in a format they could use at home or on the road. When he had introduced this product there weren’t any habanero shakers being made by other companies that featured just these peppers. They all added in cheap ingredients like salt and other spices. He says the best way to eat habanero peppers is in its pure form as well as raw and dry.

Joel Friant sold this product in Washington state grocery stores for a number of years before his house flipping business started demanding too much of his attention. He returned to this concept in 2012 when he learned about how to successfully sell products on online stores like Amazon and eBay. He brought back this product, now named the Original Habanero Shaker, and sells it exclusively online. He additionally as other products and services that he sells in this way.

The Original Habanero Shaker just has 100% flaked habanero peppers with no artificial flavors, colors, or preservatives. It is also gluten-free and sugar-free. The habanero peppers he buys are sent to him from the farm. He then has them dried and ground down to the best size before they are packaged. Each container is 1.5 ounces and Joel Friant says it contains enough for around six months to two years of use. He uses a high-quality container which keeps the habanero flakes fresh throughout this time.