The rise of Luiz Carlos Trabuco Cappi to become one of the most influential CEO’s

     Having worked for one organization in his entire life, it stands to reason that Luiz Carlos Trabuco Cappi understands the business model of Bradesco Bank currently the second largest private bank in Brazil. At the age of 17, he joined Bradesco Bank as a bank clerk and began working to where he is today.

Luiz Carlos Trabuco Cappi may never have predicted him becoming the fourth president of Bradesco, but those who worked closely with him knew he was capable of ascending to the highest echelons of the bank. He would become the banks Marketing manager after working for fifteen years in various other departments within the bank. This would help him get a grip on how everything blended together to form the beautiful machine that is Bradesco. Luiz Carlos Trabuco Cappi would help propel the bank’s image at a time when it was struggling to help its clients understand its various services and had no large media presence. He took up the challenge and quickly embarked on a journey leading to the recognition of his efforts even within media circles. He was actually regarded as one of the most approachable and open marketing executives of a private bank. His work in marketing would earn him the role of managing director. He held this role for one year and was then promoted to executive vice president. During his tenure in this position, he took on various other roles that included CEO of Bradesco Seguros their insurance division. He was tasked with growing the insurer’s presence within the country and saying that he delivered would be an understatement. It was during his reign at the top of Bradesco Seguros that they were able to achieve 25 percent market share and he was named insurance person of the year by Gazeta Mercantil Business Leaders Forum and the Association of Sales and Marketing Officers of Brazil (ADVB) in 2006. These achievements were in recognition of the results he had brought for his organization as well as what he had helped the insurance industry as a whole achieve. Luiz Carlos Trabuco Cappi remains one of the most influential CEO’s’ to date.