M1nd breaks new ground, proving Jeunesse Global’s innovative mojo

Throughout the last 100 years, few goals have been pursued with as much zeal and as little success as the quixotic attempts at increasing intelligence in individuals and populations. From the school desegregation movement itself to the No Child Left Behind Act of the George W. Bush Administration, program after program has been tried to raise the intelligence of groups of people and individuals alike, all in unrequited vain.

But there have been a few limited successes. One example is the introduction of certain classes of psychotropic stimulants, which psychologists determined were able to help people focus. In many cases, this increase in focus has actually enabled students and others who require high levels of sustained focus to do better on tests that are valid proxies for IQ. Whether or not these drugs, such as Ritalin and Adderall, have the ability to actually increase intelligence is still a source of debate. But there is no doubt that they work to increase mental stamina and ability to focus on a sustained basis.

There is another mechanism by which these and other drugs may work to effectively increase intelligence. That is because while researchers have never found a reliable way to unequivocally raise intelligence, they have found a wide range of ways to lower it. And it turns out that one of the most effective ways to immediately and significantly lower intelligence in almost anyone is through simple sleep deprivation. Ritalin, Adderall and other prescription stimulants are highly effective at reducing or completely eliminating the effects of sleep deprivation, especially over limited time frames.

This has major implications. Because almost every working American is sleep deprived, this has a severe negative effect on overall intelligence and, by extension, productivity. Now, Jeunesse Global has devised the first-ever mental energy drink. Known as M1nd, the drink is able to act on the brain in much the same way as prescription stimulants. But M1nd is 100 percent all-natural, having none of the potentially dangerous side effects of drugs like Ritalin.

M1nd has been shown to reverse the effects of sleep deprivation and help users to concentrate more intently and for longer.