Many young people have developed interest in starting restaurant businesses after seeing the success of Sweetgreen. This is because it has taken the company a short time to be on the growth trajectory. Its success is attributed directly to its three co-founders. Through the support of investors such as Steve Case and Danny Meyer, the trio was able to defy all odds and create a successful restaurant chain. Its recipes attract many customers. Currently, the company has 40 Sweetgreen locations across the United States.
According to the company’s co-CEO, Nathaniel Ru, brand image has been critical to the growth of the enterprise. The co-founders have focused on building a brand that stands for itself. This has been made possible by the company’s tireless work to provide its clients with delicious and healthy food. The recipes have converted random customers and others who turned up just to try the restaurant’s food into loyal customers.
The three Georgetown University graduates have always been ready to integrate technology into their business ideas. This has seen the company develop a useful mobile app and an easy-to-navigate website. It is estimated that 30 percent of the sales made by the restaurant chain is realized through the two platforms. Ru recognizes that technology has always been part of their DNA and will always be at the center of their business model. They encourage upcoming companies to embrace technology in virtually all their processes. This information was originally mentioned on Fortune’s website as outlined in this link http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/
Additionally, Sweetgreen has been able to succeed because of its new management strategies. The co-founders know the importance of being closer to the customer. This way, the restaurant’s customer service is excellent. The company encourages all its employees to maintain cordial relationships with the consumers. To this end, the company closes most of the functions executed at the corporate office five times a year. This opportunity allows everyone in management to work in the restaurants. The company does not have headquarters but rather tries to grow the business nationally. This decentralization is already paying well as the enterprise is regarded as one of the fastest growing in the United States.
About Nathaniel Ru
Nathaniel Ru is a restaurant chain investor. He is the co-founder and co-CEO of Sweetgreen. Ru is also the principal of SWTLF Ventures. The entrepreneur has also invested in many companies, including MeUndies, EatPops, Lola, and Bond Street. His investments in these companies vary between $1 million and $10 million with the largest investment being on Bond Street. He is also affiliated with Sweetlife. This event attracts over 200,000 attendees. Artists, top chefs and different persons are invited to the festival.