JD.com recently announced the further expansion into Southeast Asia with the partnership with Central Group (the leading retail conglomerate in Thailand), which resulted in the launch of the e-commerce platform JD CENTRAL. The new platform went live in late September of this year and is another step in JD’s expansion in the region, after the launch of an e-commerce platform in Indonesia, and an investment in Tiki, which is the leading B2C e-commerce business in Vietnam.
JD.com’s new platform became available for test operations in June, offering direct sales as well as marketplace models. Since June, sales have exceeded expectations, and products from Chinese companies proved to be popular among customers, the leading brands including OnePlus, Lenovo, Xiaomi, and Huawei. The platform offers everything from electronics, to digital products, to home appliances, fashion, cosmetics, and more. 80% of shoppers have accessed the platform through their cell phones, and among the top selling categories were mobile devices, fashion, and fast-moving consumer goods. Refer to This Article for more information.
The Chief Executive Officer of JD CENTRAL, Vincent Yang stated that with the launch of the platform, the company is delighted to be taking a step forward in JD’s journey to save customers in Southeast Asia. Their partnership with Central Group will provide Thai shoppers with a world-class e-commerce experience as well as 100% product authenticity, noted Yang. He also declared that this move will unlock boundless consumer potential of the country’s large population, and will transform the local market, the ultimate goal being to become the most trusted brand in Thailand.
It was also reported that San Miguel, a leading citrus company in the Southern Hemisphere, joined the e-commerce platform, offering fresh produce through the JD.com portal. The Chinese company announced in Honk Kong the initiative entitled “Global Fruit Strategic Alliance”, which intends to boost the vegetable and fruit market activity in the country. Besides San Miguel, 18 more fruit producers signed up, such as Wonderful Citrus and Zespri. The alliance recognizes San Miguel to be among the leading companies in the industry, and also boosts the business development via e-commerce. In addition, the initiative allows the company to expand its presence.