The Real Real is a Consignment company that focuses on luxury items. Items that are found on their website, can also be found on their app. The app is available on Google Play and the App Store. Their user-friendly app allows the customer to shop through many different items including jewelry, watches, handbags, and household items. On the Real Real App the customer can sort through the menu and select Consignment, Obsessions, Feeds, or Account. The app also has a search feature which makes it easier for the viewer to lookup specific items.
On their Instagram page, you have models showing off items that can be purchased on their website or brick and mortar store. The luxury items that are being modeled can range from Chanel, Gucci, Prada, Versace, Hermès, and Rolex. Within their Instagram page, you can also find quotes by famous celebrities. The Instagram page is easy to use and has professional uploaded pictures.
The user interface from the desktop version is laid out nicely. The difference between the app versus the desktop version, is the menu. They’re more categories to choose from, which include New Arrivals down to items on sale. The desktop version also has a search feature as the app; however, there are more results displayed per page on the desktop version. Another advantage that the desktop-version has is, you can search by designer. There are hundreds of designers on the designer directory that you can choose from. You have the option to view the directory by the webpage or via pdf.
In 2017, the NY Times wrote an article about The Real Real. It’s a consignment company that was founded in 2011. It began as online startup company, but with its success the company has expanded and opened up eight brick-and-mortar stores.
Find out more about The RealReal: https://www.businessoffashion.com/articles/bits-bytes/bits-bytes-the-realreal-hunts-for-funding-robots-to-replace-humans-in-retail