EOS Wins Business by Appealing to Women

EOS lip balm can be found just about everywhere nowadays. From Walgreens to Walmart then Target, almost everywhere. Ten years ago, no one had heard of it, but now it is one of the leading and highest selling products of them all. EOS sells $1 million worth of lip balm every single week without fail. It took the founders this long to share the intricate details of how they managed to make a mountain out of a mole hill with their business. One of the founders said that everything started with the idea to cater to the needs of women. Instead of having a unisex product like Chapstick, this company wanted to create something that would appeal mostly to women. Thus came all of the fabulous colors and all the delicious flavors.

Products like Chapstick and Blistex had been around for a long time when EOS lip balm came on the scene. They had the market cornered, and with good reason: they worked. Both Chapstick and Blistex were excellent at ending dry lip issues for people and leaving them with a fresh feeling mouth. The problem with those items was that they weren’t fun. Users didn’t have a burning desire to go out and buy Chapstick all the time. They mostly went and bought it when they were sick or the temperatures outside were extreme. The makers of EOS lip balm wanted to create something that consumers craved, and they succeeded. EOS lip balm is different from other lip balm items because it is captivating in every way. Its design captures the eyes; its shell captures the hands, and scented flavors capture the nose and tickle the taste buds. It’s hard for a woman not to like this lip balm because it’s so versatile.

EOS wasn’t sure if its efforts were going to succeed, but they took a chance on them anyway. That risk earned the company $250 million already. Visit the company‚Äôs website at evolutionofsmooth.com.

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