Growing to overcome competition and challenges in a competitive market is not an easy process and may take many years before a company fully gets a sizeable share of the market. Many of the companies that operate in the food industry are run by principles and rules that are aligned towards offering product diversity and getting as many people to buy as possible. However, few concentrate on first dealing with the needs of their customers and the only measures they put in place are to make sales at the expense of quality.
This does describe a company that is not likely to stay in the industry for long and one that is also going to suffer losses should a new force emerge. OSI Group understands the benefits of working to serve its customers and the huge base of clients, who are interested in getting high quality products. In its previous announcements, the OSI Group proved to be on a curve of growth and to have attained a good market share, bigger than many leading companies in the industry.
To grow to its current position, OSI Group used a different strategy from the rest in the industry. Being unique is an idea that helps a company to be identified in the midst of many competitors with similar products. One of the issues OSI Group had to work on was getting the quality of products offered corrected. The company has been using the best practices of processing and production to ensure the products that are delivered to the market are verified for quality and appeal to the needs of many customers. This strategy also includes getting a share of the market other companies control.
A good example is the transaction OSI Group completed in August 2016 that saw the company get a controlling stake at a leading company in Germany and Netherland, Baho Food Company. The acquisition was a step towards increasing the market share of OSI and the plan returned perfect results that saw the company record as much as $6 billion from revenue that year alone.
It is still working on improving its profile and getting more shares at leading companies, which will open up its network and take its services to more countries across the world, hence speeding up the achievement of the company’s dream of serving the entire world and offering high quality and unique food products.
Like OSI Group on Facebook