Brazil is known for its coffee, soybeans, sugar, textiles, and ethanol. But there are other natural resources that make Brazil a leader in the emerging market category. Brazil developed several reliable trading partners over the last 20 years. China imports a considerable amount of Brazilian products and so does the United States, China, and Europe. One of the leading exporters of Brazilian made products is Eucatex, the Sao Paulo-based company. Eucatex is a 65-year-old building material manufacturer. Eucatex is managed by Flavio Maluf. Maluf is the CEO of the company. Flavio is a charismatic character, and he is one of the environmentally conscious CEOs in Brazil. The four Eucatex factories use natural fuel sources for energy, and there is a recycling, reuse, and reduce program in place in all Eucatex offices and factories.
People that are unfamiliar with Maluf and Eucatex often asked why such a large company takes the time and money to plant eucalyptus trees. The answer is simple. Eucatex owes its good fortune to eucalyptus trees. When the company was founded in 1951, eucalyptus trees were used to make the first Eucatex products. When the business started to grow, thanks to a very healthy export business, Eucatex executives decided to replace the eucalyptus trees the company used in the manufacturing process. Flavio, the true environmentalist, took the concept one step further. He developed an environmental education program called “House of Nature,” so Brazilians could spend time in nature and connect with it on their own terms. Thousands of people in the state of Sao Paulo and other states come to the Eucatex House of Nature visitor center every year to learn about some of Brazil’s natural resources.
Eucatex is one of Brazil’s environmental leader’s, thanks to Flavio Maluf and the programs he has put in place over the last 20 years. Maluf continues to speak about clean air, and the steps people can take to conserve Brazil’s natural treasures. Eucatex continues to serve the Brazilian community in a number of ways. The company has several programs in place that helps the less fortunate people of Brazil.