Fabletics is a company dedicated to making sure all its customers have everything they need to stay current with the trends. Recently, athleisure has taken over the fashion world making it so people can be both comfortable and stylish. Made from the same materials as activewear, athleisure hasbeen making everday life much easier to get through. Fabletics introduced its own line of athleisure this past April bringing even more choices to the growing trend. It seems as though athleisure has been picking up steam with each passing day.
The popularity of the trend came about because of the need for comfort that other styles did not provide. Many have been replacing their jeans for a pair of yoga pants because of the versatility that used to be out of reach. Fabletics was named in the article for its involvement in the current style. The co-founder of Fabletics, actress Kate Hudson, is shown to have a large influence over the clothing line. Hudson herself chooses to live a healthy, active lifestyle so being the face of a company that promotes fitness was clearly a good choice. With the help of companies like Fabletics, athleisure is one trend that plans on sticking around.
Fabletics sets itself apart from similar companies because of their affordability and subscription services. Customers have the option of signing up for a V.I.P membership that will give them exclusive access to sales as well as all the latest fashion news. By paying a monthly subscription fee, members will always be able to get all the current styles without having to pay as much as they would with other companies. This method of bringing in customers has helped Fabletics gain a large following and also continues to boost customer loyalty. Good products at great prices is a perfect formula for success that Fabletics has obviously mastered.
Everyone has a busy schedule that is difficult to keep up with. Seeing the need for comfort in daily life, Fabletics dove into athleisure to make sure their customers had everything they needed to get through their day. It looks like people everywhere are saying goodbye to their skinny jeans and hello to the perfect fit of leggings.