Adam Goldenberg is the co-founder of Intelligent Beauty and JustFab. He serves as the Co-CEO of the firms. He has more than six years experience in product development, internet marketing, as well as management. Since January 2004, Goldenberg worked as the president of Alena LLC. Additionally, he served as the head of Intermix Media Inc’s performance marketing group. Starting in 1999, Goldenberg worked as Intermix Media’s vice president for strategic planning. He became the company’s chief operating officer in 2001.
Goldenberg first had a successful venture in 1994. His entrepreneurial endeavor received funding from Bar Mitzvah money that he owned. At the age of 13, Goldenberg established an eCommerce bulletin board service. Subsequently, he turned the firm into a gaming website. The company called Gamer’s Alliance attracted the attention of Brett Brewer, Intermix founder and president. Brewer bought it in 1997. At the time, Brewer did not know that the owner of the firm was only 17. He opted to hire Goldenberg, who instantly proved that Brewer made a great decision in hiring him. Goldenberg was soon promoted and became the youngest COO of publicly traded firm, Intermix Media. He became COO at 19.
Following his appointment as COO, Intermix purchased FitnessHeaven.com. It was a health and fitness firm established by Don Ressler. The purchase brought together the two young entrepreneurs that went on to create a dynamic team. They paired up and created an eCommerce and performance advertising firm, Alena Media on matrixpartners.com. The company generated millions in revenue for Intermix and was the leading profit center. In 20015, News Corp acquired Intermix Media. The two found it difficult to see their successful venture ignored by News Corp. Due to dissatisfaction; they left in search different opportunities. They were confident about their skills in the online performance advertising industry and had what it takes to succeed.
After considerable deliberations, Adam Goldenberg and Ressler decided to establish a brand building enterprise. They created Brand Ideas after gathering former Alena employees. Goldenberg and his associate later changed the name to Intelligent Beauty. The brand building venture went on to create several successful businesses including DERMSTORE and SENSA. In 2010, Intelligent Beauty started JustFab. The company serves its consumers through subscription. Initially, it operated online on latimes.com. However, it recently opened its first physical retail store. Additionally, JustFab acquired FabKids and The Fab Shoes in 2013. It also partnered with Kate Hudson to launch Fabletics, a stylish and high quality activewear line.