Importance Online Reputation Management

Several years ago, H&M, one of the popular clothing companies learned its lesson about online reputation management. This happened when a large cache of slashed, torn and mutilated pieces of clothes found in a dump site outside the company stores made it news in a negative way. According to some sources, the company was promoting an incorrect practice of rendering returned clothes that were considered unwearable instead of giving them to charity. Many people in the world shared the story on social media platforms, and this ruined the reputation of the company. Since then, H&M has been receiving negative criticism from the world.

Just like H&M many businesses in the modern times are working hard to build their reputation. Here are some essential tips to think about when the reputation of your business in ruined:

What is driving the negative reports?

In the modern times, this is a huge problems. Social media platforms propagate content that can easily be shared, and this makes negative information spread easily. A study conducted recently found that a great number of people posting negative content are motivated by anxiety relief and vengeance.

Online reputation management

Business cannot afford to lose profits just because of their reputation. The problems affect small and big brands, and it should be taken with a lot of concern. Do not use the following strategies if your reputation is ruined.

Do not ignore the problem

One of the greatest problems a company can make in the modern times in ignoring negative criticism. Ignoring the negative reviews will never make them go away. Look for ways to address the problem, even if it might take some time.

Planting good reviews will not help

Some business might decide to plant positive reviews in an attempt to counter the harmful content. However, experts say that removing the negative feedback, bad reviews or comments that are less positive on the internet can bring a huge backlash. Instead, it is important for companies to embrace transparency in all its activities.

Never become defensive

It is human to get the defensive, but it is not advisable to react emotionally to the negative publicity about your brand. Find the source of the content then deal with the problem when you are calm.


Makeup Made For Queens- Doe Deere and the Lime Crime Makeup Business

Doe Deere
Pink hair or purple hair? Which do you think look better on the Queen of Unicorns? Do you know who the queen of unicorns is? If you don’t, well you are about to find out. Her name is Doe Deere and she is the founder of the Lime Crime makeup business. A number of years ago, Doe found herself torn between trying to look like the rest of the girls and trying to stand out against all the girls. Needless to say, the latter won. Instead of becoming just another one of the girls, she instead opted to go against what everyone was telling her and have her makeup line be more than just another neutral color.

What started out as harmless play when she was just a little girl became one of the largest growing makeup lines today. When she was just a little girl, she had the vision of designing her own makeup line and that soon became reality with makeup colors like vibe mercury posh and shimmer lip gloss in diamond crushers. Some of her hottest styles include Girls, Girls, Girls bundle and the Venus palettes in shades that not just any girl can wear, or wear for that matter.

If you are more of a plain Jane kind of girl and still want to feel as though your lipstick shade is different from all the other girls, the matte velvetines is one of her best sellers as well. You can purchase just single sticks of lipstick or you can combine a number of them together in a bundle and have a shade for nearly every occasion.

The colors that are available in lip gloss are also available in a matte finish. This allows for you to combine a subtle hue with a glossy finish. Girls of all ages are drawn to the color choices offered by Doe Deere and the Lime Crime makeup line. Why not give them a try and see for yourself what all the fuss is about. We are sure that once you try them, you will for sure never go back to just any makeup line, after all, how many are honored by PETA for being cruelty free in their process of creating makeup?

Learn more:

Adam Goldenberg’s Extraordinary Rise In Business

Adam Goldenberg is the co-founder of Intelligent Beauty and JustFab. He serves as the Co-CEO of the firms. He has more than six years experience in product development, internet marketing, as well as management. Since January 2004, Goldenberg worked as the president of Alena LLC. Additionally, he served as the head of Intermix Media Inc’s performance marketing group. Starting in 1999, Goldenberg worked as Intermix Media’s vice president for strategic planning. He became the company’s chief operating officer in 2001.

Goldenberg first had a successful venture in 1994. His entrepreneurial endeavor received funding from Bar Mitzvah money that he owned. At the age of 13, Goldenberg established an eCommerce bulletin board service. Subsequently, he turned the firm into a gaming website. The company called Gamer’s Alliance attracted the attention of Brett Brewer, Intermix founder and president. Brewer bought it in 1997. At the time, Brewer did not know that the owner of the firm was only 17. He opted to hire Goldenberg, who instantly proved that Brewer made a great decision in hiring him. Goldenberg was soon promoted and became the youngest COO of publicly traded firm, Intermix Media. He became COO at 19.

Read more: 3 LA CEOs you need to know now: Adam Goldenberg, JustFab

Following his appointment as COO, Intermix purchased It was a health and fitness firm established by Don Ressler. The purchase brought together the two young entrepreneurs that went on to create a dynamic team. They paired up and created an eCommerce and performance advertising firm, Alena Media on The company generated millions in revenue for Intermix and was the leading profit center. In 20015, News Corp acquired Intermix Media. The two found it difficult to see their successful venture ignored by News Corp. Due to dissatisfaction; they left in search different opportunities. They were confident about their skills in the online performance advertising industry and had what it takes to succeed.

After considerable deliberations, Adam Goldenberg and Ressler decided to establish a brand building enterprise. They created Brand Ideas after gathering former Alena employees. Goldenberg and his associate later changed the name to Intelligent Beauty. The brand building venture went on to create several successful businesses including DERMSTORE and SENSA. In 2010, Intelligent Beauty started JustFab. The company serves its consumers through subscription. Initially, it operated online on However, it recently opened its first physical retail store. Additionally, JustFab acquired FabKids and The Fab Shoes in 2013. It also partnered with Kate Hudson to launch Fabletics, a stylish and high quality activewear line.

The Trouble with Business

The world of business is shady and often times dark. Individuals who are not accustomed to their workings can sometimes be swept away just as quickly as they appear. This is transferable to companies who are not careful with every aspect of their business model, and this includes patents on researched products. Securus Technologies is an information technology corporation that has recently been under fire for this exact issue; being accused of running on expired patents from one of its competitors, GTL. These accusations claim that Securus has been operating under a large amount of expired patent codes, meaning that in order to correctly follow procedure they would need to release their products to the outside marketplace for free and ready distribution through other companies. Read more about Securus on Linkedin.


Not willing to accept these claims Securus requested the aid of outside third party experts who performed valuable research into the accusations and concluded that not only does Securus Technologies still maintain valid patent codes but that they will continue to for an extended period of time. This is great news for Securus Technologies who will still be able to maintain control of their high quality products, being able to continue to provide incredible service and technology solutions to their clientele.


The reason that this revelation is important is that Securus is a mainstay for inmates residing in the United States prison system. These individuals are normally considered undesirable from other companies and rarely receive much support, is any. The ability to maintain control of their unique products means that Securus can continue to do business as normal and progressively move forward with their customer service, which is exemplary and unheard of within the current system. Securus is a humanitarian firm as well as a technology business, and this is a powerful fact to note.