Bernardo Chua, a driven individual, was born in the Philippines. Growing up, he was very observant of the market. He noticed that Asians loved ganoderma, a mushroom that is reputed to have medicinal purposes. The Chinese have even referred to it as the mushroom of immortality.
Ganoderma has been on the radar for its special therapeutic qualities for at least 4,000 years. In the Ming Dynasty, Shi-Jean Lee, a well known doctor, wrote that “long term taking of Ganoderma will build a strong, healthy body and assure a long life.”
Chua put two and two together and figured that if there was a demand in the Asian market then the Western World would appreciate it just as much, if not more. That’s when, in 2008, Chua opened up a business called Organo Gold that is based in Vancouver, British Columbia. His company was founded in Canada because Canada is known for its stringent procedures. Chua is making quality, high end products that are safe.
There are operations in 35 countries. A milestone was reached last year. The first branch in Turkey was opened. Chua commented on Facebook that “…Turkey unites the Company’s Asian, European, and African operations and allows us to better serve our Distributors and Customers across this diverse and dynamic region.”
Organo Gold produces gourmet coffees, teas, nutraceuticals, and products- like soap, all using the mushroom Ganoderma Lucidum. Their ‘coffee’ is a healthy alternative containing less caffeine than regular coffee.
Organo Gold took in a 2015 revenue of 800 million. Chua swears by the direct selling method. He is also passionate about travelling and educating people about ganoderma’s beneficial qualities. Chua received the Dangal ng Bayan Award for Joint Business and Industry. Chua has also received the Napoleon Hill Foundation Gold Medal Award.
Only five years in, Organo Gold placed 55th as the largest direct selling company in the world, according to Direct Selling News. Chua is aiming to reach people who have active lives. He is well on his way to reaching his goal with now over 1 million distributors worldwide. Bernardo Chua has been a success, and he continues to do as much.